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CAMPAIGN RULE ENGINE

KamGuru, short for Campaign Guru, is T2’s game changing, innovative Campaign Rules Management System. It is designed for flexible campaign rule management.

With its drag-and-drop and intuitive web interface, both technical and non-technical staff can design campaign rule sets and workflows easily. Rules can be defined to be parametric which allows the same rule to be reused for different campaigns.

KAMGURU

TÜRKTELEKOM

KamGuru contains two main web modules. The first web module used for defining rules, work orders, users, roles, authorization and validation rule management. It also contains an embedded system status monitoring and statistical data analyser.

The second web module is used for controlling campaign eligibility for customer relations (CRM) and order management systems.

The server transmits a message that contains all of the necessary information to KamGuru, such as customer and campaign IDs. KamGuru then returns the eligibility of a customer for a specific campaign. If the customer is ineligible, KamGuru will provide the reason. The average response time for a message is less than 1/5th of a second.

For example, in one leading Turkish Telecommunication company, the campaign release time has decreased from days to minutes with the help of the flexible KamGuru solution.

The portal can also be used to deliver precisely targeted information, such as new offers or relevant promotions and campaigns. Portals run on IE8+, Google Chrome, Mozilla Firefox and Safari browsers.

• Supports online rule management by Groovy Script
• Drag & Drop flow design via Web interface • Utmost flexibility by parametric rule engine • Below 20 milliseconds response time
• Possibility to define nested flows
• Fits for the need of different systems • Expandable structure
• Parametric re-usable rule sets
• High reliability and stability

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